Increasing competition
The sector is under pressure to increase revenue and improve margins in order to sharpen its competitive edge. Innovation in terms of products and packaging is a key factor in this race for the number one spot.
Creating new products is becoming increasingly costly
Companies must therefore obtain maximum efficiency from all product-related processes and move toward a global, "product lifecycle" approach.
Improved management for product data
A major angle for companies is to consider product data in terms of its lifecycle and environment. This includes data from marketing, portfolio management, design, industrial strategy, partners, packaging, forwarding, after-sales services (if necessary), competitors, distribution network, consumers and recycling.
Companies must manage the whole range of information stemming from their product and its lifecycle and the necessary skills that may be required.
The extent of tasks involved in this process is wide-ranging, for example: redesigning and streamlining the product portfolio; dealing with legal constraints, modifications and traceability; managing technical data and documents (knowledge management) and exchanges with partners; obtaining or developing special or generally available tools and integrating the solution with the company's IS and associated systems.
A PLM approach, however, requires structure :
defining general strategy
planning and synchronizing the company business plan with PLM projects
managing projects
carrying out projects and following up the work